About Lilla Villa
Small details, carefully selected.
Lilla Villa is a Danish online shop with a personal selection of children's clothing, sleeping bags, accessories and jewellery - selected with an eye for function, comfort and a simple, beautiful expression.
From a purple dollhouse to Lilla Villa
The name Lilla Villa has its roots in a purple dollhouse from founder Nicole's childhood.
The dollhouse was filled with small furniture, clothes and details and became a place for creativity and imagination. Her interest in colours, materials and the small details continued to be part of it.
Many years later, after life had taken Nicole to Denmark and family life had become part of everyday life, the idea about Lilla Villa: an online shop with a more personal selection of products for children, families and everyday life.
The personal selection is still an important part of Lilla Villa. The selection is continuously curated with a focus on products that combines function, comfort and fine details across children's clothing, sleeping bags, accessories and jewellery.
Today, Lilla Villa continues to build on the same basic idea: the products should not only look good - they should also be practical and make sense in everyday life.
We do not choose products based on just one thing
When a product becomes part of Lilla Villa's selection, we consider the whole picture - from function and comfort to design and price.
Function
The products should be easy to use and fit naturally into in everyday life.
Comfort
Fit, freedom of movement and materials are particularly important in our selection for children.
Design
We look for colours, shapes and details that give the products' own expression.
Value
Quality, function and price should come together in a way that makes sense.
Fewer choices.
More thoughtfulness.
Lilla Villa is a retailer, not a manufacturer. We work with various suppliers and manufacturers and selects the products that fit into our range.
The goal is not to have as many products as possible, but to create a clear selection across categories.
Our world
The small details make a difference - both in the products, in the choices you make and the service you receive.
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